About Us
“We are an online health food store that aims to be good for the planet, cruelty free to animals and healthy for you.
For the best healthy and vegan-centric products (and curated meal-kits) we are creating a better alternative in our California-focused e-commerce store where these products can be marketed, educated about, and strategically integrated into digital campaigns for exponential growth. We're also progressively optimizing production and formulation systems of these products in tandem with some of our partners.
For any top emerging products and especially in the healthy vegan vertical, starting primarily in retail is extremely difficult as outside of sampling there are few ways to have a platform to truly educate people on your product and why they should buy it compared to their normal shopping habits of lesser health and/or quality products. Yet, given the rapid rise in food-based wellness and also glp-1 drugs in the U.S. it has never been more possible at least to encourage a rapid shift of these food habits for the better especially with ecommerce & community centric approaches.
On a separate note, we are also working on precise AI models to better define for 2025 what products & meals are truly healthy, sustainable and cruelty free and defining within that framework what is specifically best for you personally based off your own preferences and health needs.”
Our Product Criteria
What types of products can help you earn rewards when shopping outside of our storeDairy free and without traditional fillers and gums is a prerequisite. Our dairy alternatives are largely nut based and completely free from synthetic fillers.
Items are vetted to not include traditional seed oils.
We vet and verify products as being a sustainable product for the environment at every aspect from production to supply chain. We are working on partnerships to help us specifically estimate carbon & greenhouse emissions from every product in our store.
The maximum added sugar we allow in a product is 10g and we are still mindful that higher quality sweetener is being used.
We source products that are entirely free from animal derived ingredients and in turn are vegan. To us that is the best definition of cruelty free.
If you are not a vegan and still plan on including animal products in your lifestyle please consult on the best cruelty minimized farms & brands near you.
We source whole foods that are unprocessed. The ingredients haven't been refined, have no added preservatives or synthetic flavorings, and are as close to their original form as possible
We require 99 percent of all products in our store to be gluten free. Those that are not, have had their source of wheat or flour verified as being optimally sourced and free from any other ingredients. Many store bought breads typically have enriched or refined flours that also can include harmful pesticides from the wheat they source.
We almost exclusively source products that are rooted in sustainable practices that improve soil health, promote biodiversity, and reduce environmental impact.
These products are also largely certified organic, meaning they are free from synthetic pesticides and fertilizers.
