Dairy free and without traditional fillers and gums is a prerequisite. Our dairy alternatives are largely nut based and completely free from synthetic fillers.

Items are vetted to not include traditional seed oils.

We vet and verify products as being a sustainable product for the environment at every aspect from production to supply chain. We are working on partnerships to help us specifically estimate carbon & greenhouse emissions from every product in our store.

The maximum added sugar we allow in a product is 10g and we are still mindful that higher quality sweetener is being used.

We source products that are entirely free from animal derived ingredients and in turn are vegan. To us that is the best definition of cruelty free.

If you are not a vegan and still plan on including animal products in your lifestyle please consult on the best cruelty minimized farms & brands near you.

We source whole foods that are unprocessed. The ingredients haven't been refined, have no added preservatives or synthetic flavorings, and are as close to their original form as possible

We require 99 percent of all products in our store to be gluten free. Those that are not, have had their source of wheat or flour verified as being optimally sourced and free from any other ingredients. Many store bought breads typically have enriched or refined flours that also can include harmful pesticides from the wheat they source.

We almost exclusively source products that are rooted in sustainable practices that improve soil health, promote biodiversity, and reduce environmental impact.

These products are also largely certified organic, meaning they are free from synthetic pesticides and fertilizers.